Senior Product Designer. 10+ years designing SaaS, fintech and mobile apps, design systems, and AI-powered products. Based in Toronto, ON, Canada.
I'm a Senior Product Designer based in Toronto with 10+ years of experience designing SaaS, Fintech, Wellness, and E-commerce products across web and mobile. I specialize in product design, design systems, complex workflows, and AI-powered experiences.
Right now I lead product design at REIT Development across VIP.ai, Massage.app and Stretch: AI-powered discovery, virtual try-on, booking flows and a shared design system. On the side I built CORE, a design system adopted by 900+ designers, with a Figma plugin I built using Claude Code. Before that, I redesigned institutional onboarding at BEQUANT (shipping 3x faster) and owned end-to-end design at Wisdomise, where the research I pushed for shifted the entire product direction.
I care about design that works, not just design that looks right. I've shipped systems that made entire organizations move faster, shaped product strategy through research, and led cross-functional teams of up to 8. I do my best work in senior roles where I can own complex problems end to end.
Product Design, UX Design, UI Design, Design Systems, Design Tokens, UX Strategy, Interaction Design, Component Libraries, Accessibility (WCAG 2.1), Information Architecture, Prototyping, Mobile App Design, Web App Design, Complex Workflows, User Research, Usability Testing, Cross-functional Collaboration, Stakeholder Alignment, Typography, HTML, CSS, JS
Figma, FigJam, Framer, Adobe Creative Suite, Maze, Hotjar, Google Analytics, Miro, Notion, Jira, Confluence, Figma AI, Cursor, Claude, Claude Code, ChatGPT, v0 (Vercel), GitHub